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Hi Tech & Music Lovers,

we proudly send you the first press release about GERMAN HAUS at SXSW 2018.

We´ll be back to SXSW - even with more German artists and events. GERMAN HAUS will open for six days at the lovely music club barracuda. 


GERMAN HAUS Publishes Interactive Program

  • GERMAN HAUS presents a broad repertoire from the German tech, creative and music scenes and their impacts on our everyday lives
  • Eyecandylab in the finals for the SXSW Accelerator Pitch
  • Four finalists for the Interactive Innovation Awards

Berlin, February 27, 2018

“We invite all international and German professionals to visit the GERMAN PAVILION and GERMAN HAUS. Come and experience Germany as a place for innovation and culture straight from the source. Our joint trade show stand, which has been considerably expanded this year, is the perfect starting point to find out more about the German cultural and creative economies,” says Mike P. Heisel, music manager and member of the Initiative Musik Supervisory Board.

Mike P. Heisel

The joint German program at the 2018 South by Southwest (SXSW) conference was developed by a content team headed by Kerstin Bock: “This year the focus for the Interactive Days will again be on new technologies such as virtual reality, augmented reality, 3D sound, artificial intelligence and block chain. However, first and foremost we’re taking a look behind the scenes and at the effects on our everyday lives and how this influences a variety of industries, for instance Smart Cities or Culture Tech Days. We’re further presenting as broad a repertoire as possible from the German tech, creative and music scenes.” More than one hundred national and international stakeholders will be introducing themselves on the two stages at GERMAN HAUS and at the trade show stand on the first four days of the program, including thirty startups.

Kerstin Bock, Openers Berlin

To start, for instance, there is a panel on “Connected Mobility,” presented by Messe Frankfurt and the newspaper internet portal ZEIT ONLINE. The British technology pioneers Kevin Ashton and Babak Hodjat will be debating with DAIMLER AG’s chief strategist Wilko Stark. The panel is being moderated by ZEIT ONLINE Editor-in-Chief Jochen Wegner.

The country of Germany is again well represented in the official SXSW program. Eyecandylab, a startup based in Munich, has qualified for the finals of the SXSW Accelerator Pitch. And four applicants from Germany have qualified for the finals of the SXSW Interactive Innovation Awards, which honors trendsetting ideas in the digital world. Botswatch has made the finals in the category “Privacy & Security”: the Berlin-based startup offers a technical tool that detects social bots participating in political debates on social networks. Three German projects from the Miami Ad School Europe, in Hamburg, have been nominated under the category “Student Innovation.”

The German federal states and cities participating in GERMAN HAUS represent regions with strong cultural and creative industries. SXSW brings together festivals, conferences and trade exhibitions for music, film and interactive topics. The German presentation is the largest presence of German cultural and creative industries abroad. SXSW has been taking place in Austin, Texas, since 1987 and around 70,000 professionals from more than 90 countries take part in SXSW every year. 

Initiative Musik is coordinating the jointly financed appearance at SXSW for the ninth year running. WUNDERBAR—GERMANY AT SXSW is a part of the Foreign Trade-Fair Program of the German Federal Ministry for Economic Affairs and Energy. GERMAN HAUS, organized by Initiative Musik, is made possible through the support of Federal Government’s Cultural and Creative Industries Initiative and contributions from the Federal States of Baden-Württemberg, Berlin, Hamburg, Hessen, Saxony and Rhineland-Palatinate as well as the cities of Hanover and Munich. Additional contributors to the joint SXSW presentation include the German Consulate General in Houston, the Austrian export organization Advantage Austria and MusicTech Germany as well as numerous partners from the private sector. 

The newly designed German stand at the SXSW Trade Show is open from March 11 to 14, 2018. GERMAN HAUS is open from March 10 to 15, 2018 in the music club Barracuda. This joint production is being realized by Initiative Musik in cooperation with IHM and Sound Diplomacy. The Interactive Program is being curated by Openers. Koelnmesse is handling the German trade show stand. You can find the complete GERMAN HAUS Interactive Program at www.german-haus.com.


Rolf Krämer
Director of the Cultural and Creative Economies, Media Industry and E-Commerce Department in the Hessian Ministry of Economics, Energy, Transport and Regional Development, Wiesbaden, Germany.

“The State of Hesse is here in Texas with innovative companies from the digital and creative economies. We’re certain that we’ll benefit as much from SXSW as SXSW will from our contributions. Because that’s what this is about: meeting one another and become better together. Come be our guest in German Haus, it’s worth getting to know the Hessians—we’re looking forward to meeting you!”

Rolf Krämer

Hesse is a first-time partner in GERMAN HAUS, which has been made possible by the Hessian Ministry of Economics, Energy, Transport and Regional Development. The German federal state will be represented on location with numerous representatives from Hessian institutions and companies—from HessenFilm, which promotes film funding in the state, to the chemical company Tantec. Contributions to the joint program will be made by speakers including Jochen Denzinger of Iconstorm, Thomas Hoger of 3spin and Sebastian Fleiter of TheElectricHotel.

Veronika Reichboth
Director of Startup-Unit Hamburg, Hamburg Invest

“SXSW Interactive is an exciting platform to encounter innovative companies from Hamburg and offers everyone the possibility to expand their networks. We’re especially pleased to be able to see many international startups again. Sceenic, from Great Britain, for example, which successfully went through Hamburg’s ‘next media accelerator’ program and this year is part of the SXSW Startup Village. Austin offers a fantastic stage to get off to a flying start—one of the best examples of this is Sonormed, which won the SXSW Accelerator Pitch with its Tinnitracks app and since then has been very successful on the market.”

Veronika Reichboth

Hamburg joins the German Haus since it’s first started. As the participating federal states support regional startups in particular Hamburg will be represented by Qualitize, Nordantech, Inspirient and Sceenic. These four exiting start-up companies are brought over by Hamburg StartUps who’s Startups@Reeperbahn pitch became a stepping stone for many companies for the SXSW Accelerator, for example Sceenic in 2018.

Josef Schmid
Deputy Mayor and Director of the Department of Labor and Economics of the State Capital of Munich

“The greater Munich area is a leading location for interactive and AR, VR, and XR technologies, which becomes clear in the interplay between the many stakeholders in the cultural and creative economies in particular as well as the media industries in Munich. We want to advertise this Munich virtue even more strongly on the international stage. Eyecandylab, from Munich, was the only Germany company selected for the SXSW Accelerator Pitch, which underscores the special significance of Munich for the sector.”

Josef Schmid, München

Josef Schmid is a participant in the panel “Re-Thinking Smart and Creative Cities.” Other participants include Ger Baron (CTO of Amsterdam), Greg Scharff (Mayor of Palo Alto, California) and Nicole Huber (Spokesperson for the Mayor of Heidelberg).

Reanne Leuning
Director Creative Industries, ADVANTAGE AUSTRIA, Vienna

“After last year‘s excellent and very successful cooperation, we are excited to be part of the German Haus again. For us, German Haus is the ideal platform to introduce an international audience to know-how and innovative products from Austria in a very relaxed atmosphere. This year, our participation will take place under the motto of ‘Culture Tech’—on March 13, more than forty startups, established companies, institutions and artists will contribute to this trending topic.”

Reanne Leuning

For the “International Culture Tech Day,” the German presence at SXSW is cooperating with the Austrian exports organization, Advantage Austria, for the second time.

Dr. Eric Weber
CEO and founder of SpinLab—The HHL Accelerator/Digital Hub Leipzig

“Saxony has always been an extremely fascinating place for innovation and technology. That’s exactly why Leipzig and Dresden in Saxony were distinguished as digital flagship cities as part of the Germany-wide Digital Hub Initiative. This distinction alone will help us since many people don’t yet have Saxony on their radars as a top technology location—which Saxony undoubtedly is. At SXSW we plan to make precisely this potential known internationally and win over startups, innovative corporations, investors and researchers about Saxony.”

Dr. Eric Weber

The Federal State of Saxony is taking part in the joint appearance at SXSW for the first time. In GERMAN HAUS, Dr. Eric Weber (among others) will be participating in the jury for the “Smart Cities & Mobility” pitch.

Tabea Wilke
CEO Botswatch, Berlin—finalist for the SXSW Interactive Innovation Awards

“We’ve developed a tool with which we can automatically find social bots in social networks in real time. We see who they are, what they’re doing and how they’re networked amongst each other. The danger of the spread of targeted misinformation through social networks is particularly high for security authorities and the public, particularly before elections and right after terrorist attacks or natural catastrophes. Our tool recognizes social bots and can forward this information in real time, before it can influence the public.”

Tabea Wilke

The team behind the startup combines state-of-the-art technologies such as artificial intelligence, neural networks and machine learning with the expertise of experienced analysts.

  • Saturday, March 10th
    Smarter Cities & Mobility

  • Sunday, March 11th
    New Technologies, New Industries

  • Monday, March 12th
    New Media & New Work

    Tuesday, March 13th
    International Culture Tech Day with Austria

    Wednesday, March 14th
    WUNDERBAR Music Day - Next Generation Krautrock

    Thursday, March 15th
    Block chain & the Music Industry


(3) Pressphotos

SXSW 2018 - Partner GERMAN HAUS

Further Partners

Best regards

Michael Wallies
Press & PR, Initiative Musik / German Haus

For further press information please contact:

Tel: +49 30 531 475 45 – 0
Fax: +49 30 531 475 45 – 99



Initiative Musik gGmbH
Friedrichstraße 122
10117 Berlin

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Initiative Musik gGmbH
Friedrichstraße 122
10117 Berlin

+49 (0)30 - 531 475 45 - 0