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WUNDERBAR


PRESS RELEASE

WUNDERBAR – GERMANY AT SXSW 2018
Germany strongly represented at the South by Southwest creative conference yet again

  • Record German participation at the South by Southwest (SXSW) Digital, Film and Music Conference with almost 1,300 conference participants from the country
  • Bernd Weismann: “German Haus was once more an amazing meeting place for the German and international communities.”
  • Six day program with more than ten thousand visitors to the German joint stand and in German Haus
  • SXSW Music saw 22 bands from Germany performing in Austin, Texas

Berlin, March 19, 2018

The German presentation at South by Southwest (SXSW) 2018 was six whirlwind days of full programs on the trending topics in the digital, film and music industries. The joint German program ended with “Music Unchained,” the sixth theme day that focused on the future of blockchain applications for the music and creative industries. Germany was the second largest international delegation, with 1,291 accredited conference participants, the largest German participation at SXSW by far—with a growth of 30 percent as compared to last year. Participants from Germany took part in more than eighty panels, pitches and networking formats this year and were present in more than sixty showcases, all underscoring the growing importance of Germany’s cultural and creative industries around the globe.

TEAM & PARTNER

Wolfgang Löffler from the Trade Show and Exhibitions Office at the German Federal Ministry for Economic Affairs and Energy: “Germany demonstrated it is a forward-looking location for business with informative events from the fields of smart cities, mobility, e-health and new interactive media, offering professionals the perfect complement to the program in German Haus.” And his colleague Bernd Weismann, director of the Cultural and Creative Industries Office at the same ministry, was thrilled by the many positive reactions: “German Haus was once more an amazing meeting place for the German and international communities, offering a musical voyage of discovery, from newcomers to pop legends.” The Federal Ministry for Economic Affairs sponsored the joint presentation for the ninth time through its Foreign Trade-Fair Program and Cultural and Creative Industries Initiative.

Initiative Musik Managing Director Ina Keßler: “Technologically and musically, we were able to present an unbelievably broad range of projects, ideas, companies and developments. I’m certain that every SXSW attendee is going home with at least one new idea, ten points of reference and a hundred new contacts.” Initiative Musik, Germany’s music export office, coordinated the German presentation at SXSW for the federal government and the participating partners for the ninth time. Mike P. Heisel, music manager and member of the Initiative Musik Supervisory Board, adds: “Initiative Musik has been responsible for the German presentation since 2010, and all the participants have developed it in a positive direction year for year. 2018 was the best German presentation so far, with a trade fair stand that was twice as large as last year’s and six wonderful program and showcase days in German Haus.”

PANEL CONNY PLANK


The joint project WUNDERBAR—GERMANY AT SXSW offered two central platforms for German companies and artists with German Haus and the Pavilion. Across six days of programs, more than two hundred national and international participants introduced themselves, including thirty German startups. SXSW Music, the world’s largest showcase festival, saw performances by 22 bands and solo artists, including Blackberries, Lali Puna and MEUTE, thrilling international audience. MEUTE, a very unconventional techno marching band from Hamburg, got several more SXSW gigs at short notice, including in the legendary Mohawk music club and during the presentation of the SXSW Interactive Innovation Awards. Furthermore, the documentary film Conny Plank—The Potential of Noise celebrated its North American premiere as part of the SXSW Film Festival and afterwards was also able to find an international distributor. The music documentary will soon be shown in MoMA in New York among other locations. 

PANEL @ GERMAN HAUS

Among the new partners in this joint federal government/federal state project is the German Federal State of Hesse. Rolf Krämer, the director of the Office for Cultural and Creative Industries, Media Economy and E-Commerce at the Hessian Ministry of Economics, Energy, Transport and Regional Development, was also in Austin: “Many Hessian companies from the creative and digital industries are regular guests at SXSW, including Messe Frankfurt. The State of Hesse organized a Company Mission for companies and institutions for the first time this year. There were many promising contacts made, particularly in the conference program and at the trade show.”

Deputy Mayor of Munich Josef Schmid, who is also director of the Office for Labor and Economic Affairs in the city, attended SXSW for the first time: “Over three days at South by Southwest I was able to collect a huge number of new impressions and get a lot of inspiration. I’m certain that you don’t get this sort of thing in such a concentration in everyday creative work and that the experience here on location is a very important one.” The city of Munich participated in the German presentation for the fourth time. One of Schmid’s appearances was on the panel “Re-Thinking Smart and Creative Cities” with Ger Baron (CTO of Amsterdam) and Mayor Greg Scharff (Palo Alto, California).

Reeperbahn Festival Managing Director Alexander Schulz, from Hamburg: “The German presentation at SXSW has become an institution meanwhile, despite the enormous budgets from the competition of other country presentations and large corporations. This is firstly due to the professional production and realization on location, but especially because of the often excellent topics offered in company presentations and the amazing artists.” As part of the SXSW Music program, the Reeperbahn Festival, Musicboard Berlin and the world music trade show WOMEX regularly hosted their own showcase concert evenings.

GERMAN HAUS "Biergarten-Stage"

The interdisciplinary SXSW combines conferences, music events and professional exhibitions, thereby offering an exciting look at the future of music, film and interactive topics for the 70,000 professional attendees from more than 90 countries. German Haus was made possible through the support of the Federal Government’s Cultural and Creative Industries Initiative and participation from the Federal States of Baden-Württemberg, Berlin, Hamburg, Hesse, Saxony and Rhineland-Palatinate as well as the cities of Hanover and Munich. Additional contributors to the joint SXSW presentation included the German Consulate General in Houston, the Austrian export organization Advantage Austria and MusicTech Germany, plus numerous partners from the private sector. 

German Haus was organized by Initiative Musik. Production and marketing was done in cooperation with the Hamburg Music Business Association (IHM) and Sound Diplomacy. The Interactive Program in German Haus and at the trade show stand was curated by Openers. Koelnmesse handled the German trade show stand.

MEUTE Live


PRESS STATEMENTS ABOUT GERMANY AT SXSW 2018


Wolfgang Löffler, Trade Show and Exhibitions Office at the German Federal Ministry for Economic Affairs and Energy
“The German trade show presentation at SXSW 2018, with its new, open stand structure and redesign, offered participating companies an outstanding platform for business presentations and international networking. With informative events from the fields of smart cities, mobility, e-health and new interactive media, Germany demonstrated it is a forward-looking location for business and offered professionals the perfect complement to the program in German Haus. German participants were enthusiastic about the overall concept of the German presentation and will certainly also be participating in SXSW in 2019.” 

Bernd Weismann, director of the Cultural and Creative Industries Office at the German Federal Ministry for Economic Affairs and Energy
“SXSW has become a must-attend event for cultural and creative industries meanwhile. There’s a unique mix of creativity and technology here that will define important future topics such as mobility and smart cities. German Haus was once more an amazing meeting place for the German and international communities, offering a musical voyage of discovery, from newcomers to pop legends.” 

Thomas H. Meister, German consul general in Houston, Texas in the United States
“I’ve been very impressed during my first visit to SXSW, with its huge number of international participants and its inspiring program in Austin. Together we were again able to present a modern Germany—innovative, creative and professional. My express thanks go to everyone who contributed to such successful cooperation between the federal government and federal state representatives at SXSW and also to the private sponsors.”

German Pavilion

Ina Keßler, Initiative Musik managing director, Berlin
“Technologically and musically, we were able to present an unbelievably broad range of projects, ideas, companies and developments. I’m certain that every SXSW attendee is going home with at least one new idea, ten points of reference and a hundred new contacts.” 

Mike P. Heisel, music manager and member of the Initiative Musik Supervisory Board, Munich
“Initiative Musik has been responsible for the German presentation since 2010, and all the participants have developed it in a positive direction year for year. The reason for this is that Initiative Musik has the necessary expertise, contacts with important reps and an understanding for the demands for all fields in the creative industry. 2018 was the best German presentation so far, with a trade fair stand that was twice as large as last year’s and six wonderful program and showcase days in German Haus.”


Alexander Schulz, Reeperbahn Festival general manager, Hamburg
"When Hamburg, the IHM, Berlin and the federal government founded German Haus a few years ago, Germany was a pioneer. The German presentation at SXSW has become an institution meanwhile, despite the enormous budgets from the competition of other country presentations and large corporations. This is firstly due to the professional production and realization on location, but especially because of the often excellent topics offered in company presentations and the amazing artists. The Germany Year 2019 should be an occasion to continue expanding the presentation.” 

Michael Otremba, Hamburg Marketing GmbH managing director, Hamburg
“2018 was our tenth SXSW and I’m thrilled that Hamburg managed again this year to add new facets to the presentation of the city as a dynamic location to do business, with Smart City topics and an expanded Digital Media Women Day. Our startups did a bang-up job of presenting themselves internationally and the companies that joined us this year have also benefitted from the many matchmaking events, receptions and the huge influx of visitors to German Haus. At the same time, SXSW was the right place to get inspiration and specific guidance to continue developing Hamburg for a digital future.”

Rolf Krämer, director of the Office for Cultural and Creative Industries, Media Economy and E-Commerce at the Hessian Ministry of Economics, Energy, Transport and Regional Development
“Many Hessian companies from the creative and digital industries are regular guests at SXSW, including Messe Frankfurt. The State of Hesse organized a Company Mission for companies and institutions for the first time this year. There were many promising contacts made, particularly in the conference program and at the trade show. Thankfully, data security was also a huge topic, Darmstadt is known as the German digital hub for data security.” 

Josef Schmid, deputy mayor of Munich and director of the city’s Office of Labor and Economic Affairs
“Over three days at South by Southwest I was able to collect a huge number of new impressions and get a lot of inspiration. I’m certain that you don’t get this sort of thing in such a concentration in everyday creative work and that the experience here on location is a very important one. I’m going back to Munich with new ideas and points of contact on the topic of cultural and creative industries.”

Dr. Stefan Franzke, Berlin Partner managing director
“The festival is the ideal location to make Berlin’s innovative power and creativity come alive against an international backdrop. And the presence has an effect: overall, the top one hundred startups in Germany have received 8.5 billion American dollars in venture capital since their founding—last year alone, the amount rose by 2.5 billion dollars. About 70 percent of this—5.9 billion dollars—has gone to young tech firms from Berlin. Thanks to these sorts of presentations, which provide good impressions of Germany’s capital, Berlin is an established player that international investors are alert to meanwhile.” 

Matthias Strobel, MusicTech Germany president
“This year’s SXSW again made it possible to get insights into future value creation for music. New opportunities and new avenues for music interaction and distribution were discussed in many panels and talks. The kick-off of the Music Unchained conference series on the sixth day in German Haus was a complete success. Almost all of the key players from the blockchain field for the music industry attended and discussed the opportunities and challenges for a fairer and more transparent music industry through the use of blockchain applications in constructive and progressive panels and roundtables. An increasingly strong wind of change is blowing through the music landscape that—if all participants work together –will eventually give music the value that it deserves and grant artists the working conditions that support them in their creative activities.” 

Victoria Hellmeister, export representative for the Rhineland-Palatinate State Ministry for Economic Affairs, Transport, Agriculture and Viticulture
“Rhineland-Palatinate was a partner in German Haus for the second time and also contributed to the joint German trade show stand. We brought interesting startups, established players and important institutions from the cultural and creative industries to Austin with a business delegation of more than thirty people. We very much appreciated the new presentation at the German trade show stand with the opportunity for our companies to present their products and solutions. The concept proved its value, our companies were inspired and got an important overview of new trends that will be crucial in the future, particularly in the media and interactive worlds. They were also able to make numerous new national and international contacts. We’re looking forward to next year.” 

Katharina Nörthemann, director of Hanover’s Digital Initiative
“The involvement was a complete success for us and the regional delegation participants. We were greatly inspired, made international contacts and especially got important ideas as to how we can develop Hanover into a ‘digitally loveable’ city.” 

Milena Fessmann & Stephan Plank
Milena Fessmann and Stephan Plank, film team for Conny Plank—The Potential Of Noise, Berlin
“We were able to make many excellent new contacts at SXSW, and we’re also very proud that we could achieve some substantial results. We’ll be showing our film in MoMA, in New York, on March 24. And we’ve also found a global distributor for our film, VMI.” 

MEUTE, Thomas Burhorn, trumpet player and initiator, Hamburg
“SXSW was an absolute highlight for us. There were thousands of bands here vying for the audience’s attention. Everyone really had to work to actually get it, which awakened our sporting ambitions and released more energy than usual. It was really fun for us and went over really well.” 

Felix Haaksman, HearDis! managing director, Stuttgart
“We were able to personally network with many potential partners and clients at SXSW, and gained many insights into new technologies and trends during the conference and the many side events. Many of them were relevant for HearDis!, which is why we’ll be here again next year.” 

Jens Kolb, Lemonize CEO, Bernstadt, Baden-Württemberg
“Having a finger on the pulse of the international technology and creative industries generates an impressive amount of momentum for innovations. It wasn’t just incredibly inspiring for us and a startup, we also received a lot of valuable input for our business.” 

Robin Sho Moser, founder of eyecandylab, Munich
“It was a great honor for us as a young Munich startup to take part in the SXSW Accelerator Pitch not even a year after our founding. That we were allowed to introduce our product at the mecca of pitching events shows us that we’ve developed a technology with a lot of potential. It was something very special for us to be able to present eyecandylab to such a high-quality jury in Austin.” 

Codin Popescu and Sergiu Ardalean, Artivive, Vienna
“We felt at home in German Haus, and were able to present our startup very well and had many exciting discussions. We didn’t just end up with a lot of business cards, we made friends. The panels were in tune with the times and very interesting. We definitely won’t be forgetting the live concerts and the party any time soon. We’re proud to have been a part of German Haus!” 

Robin Treier, founder of the media & creative think tank Burning Ostrich Media, Stuttgart
“It’s widely known, even outside the fields of media theory and media sociology, that nearly every facet of our everyday lives has been colonized by media and this can no longer be ignored. The last still untouched areas of these processes will soon be overcome by developments, including the coming biotech boom, the Internet of Things, and technologies such as blockchain and tangle. Digitization is nowhere near fully flourishing—the tempo is certain to increase. In our view, a multidisciplinary, eclectic approach to researching, scouting and connecting people and companies is key for sustained strategy designing and project/product developments in a technological ecosystem that is getting more turbulent by the day. Having said this, SXSW is an absolutely invaluable location for our activities as a media and creative think tank, as well as being an outstanding marketplace for our more traditional media production products. Having the opportunity to be a part of the delegation here was wonderful for us.” 

Dr. Eric Weber, SpinLab founder and managing director—The HHL Accelerator, Leipzig
“The reality flash at SXSW is interesting for me. Here, on site, you can see the entire world and get an international overview of what’s going on in other places. You get to know a lot of people from Germany that you wouldn’t meet otherwise. The atmosphere is very cosmopolitan, very international.”

GERMAN HAUS

Downloads

(1) MUSIC GUIDE - GERMANY AT SXSW 2018
(2) GUIDE WUNDERBAR - GERMANY AT SXSW 2018
(3) Program WUNDERBAR - GERMANY AT SXSW 2018
(4) Photos - (c) Dan Taylor for German Haus / Initiative Musik


SXSW 2018 - Partner GERMAN HAUS

Further Partners

Best regards

Michael Wallies
Press & PR, Initiative Musik / German Haus


For further press information please contact:

Tel: +49 30 531 475 45 – 0
Fax: +49 30 531 475 45 – 99

michael.wallies@german-haus.com
www.german-haus.com  


GERMAN HAUS

Initiative Musik gGmbH
Friedrichstraße 122
10117 Berlin

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Initiative Musik gGmbH
Friedrichstraße 122
10117 Berlin
Deutschland

+49 (0)30 - 531 475 45 - 0

mail@initiative-musik
www.initiative-musik.de